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So Much for Getting High on FTAs: The Impact on India’s Alcobev Industry
As India enters the next round of Free Trade Agreement (FTA) discussions with Britain and the European Union in 2025, the conversation...

Nita Kapoor
Mar 242 min read
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Why Brand Extensions Now?
A powerful, established BRAND is the cornerstone for resilience against margin pressure and inflationary setbacks, a distinct competitive...

Nita Kapoor
Mar 223 min read
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B.E.D: ​Brand Extensions & Diversification
A Forward Thinking Strategy. Survival of the fittest. The common theme that runs across my discussions with alcobev industry leaders is...

Nita Kapoor
Mar 222 min read
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