Strategic reasoning, business acumen, and a keen ability to align
the 'Voice of the Consumer' with domestic policies and external market conditions
We are a boutique consulting firm of partners with a collective executive experience of seven decades in leadership roles across the alcobev and tobacco industries.
With deep expertise in sales, brand building in restricted categories, regulatory policy, public relations, and travel retail, we navigate the complex landscape where commerce meets regulation.
Our team brings unparalleled insights into emerging Indian markets, having mapped over 200 tier 2 and tier 3 cities with strategic precision.
At IIC, we have built two distinct verticals of services with a commitment to offering creative and outcome-driven solutions to our clients. IIC Consumer & Manufacturing services.
We offer a robust ecosystem of sectoral experts across regulatory affairs, public relations, advertising, communications, manufacturing, operations, training and development, sales and distribution, and the rapidly growing domains of e-commerce and quick commerce.
"We leave out the jargon and get down to a co-working process with our clients"
WHAT WE OFFER
Taking Your Business to the Next Level with our Strategic Expertise
For international alcobev companies keen to enter India and new age domestic alcobev companies looking for expanding their distribution , we offer end-to-end guidance and execution support on the Indian alcobev landscape.
What is Brand Extension? A practice where unrestricted goods, products, or services are sold under the same wordmark or logo as prohibited products—creating viable businesses while maintaining brand integrity.
We help create and execute brand extensions for restricted categories—an opportunity to build strategic initiatives rather than be perceived as surrogates. Our approach focuses on enhancing core brand equity through viable business models.
Comprehensive travel retail services across Asia Pacific, Middle East, and Africa. From relationship management to high-impact promotions.
We offer public relations narratives that assist in building, enhancing, or recalibrating your corporate/brand image amongst chosen stakeholders.
OUR METHODOLOGY
Co-Working Process Built for Measurable Results
Deep dive into existing processes, challenges, and opportunities
Clarifying objectives and defining success metrics
Validating business learning and hypothesis
Strategic roadmap and detailed plan of action
Specialized guidance from industry veterans
Continuous monitoring to deliver measurable results
LEADERSHIP
Six decades of collective leadership experience in alcobev and tobacco sectors
Co-Founder Integrated Insights Consulting
An alumna of IIM Ahmedabad & Harvard Business School with over three decades of executive experience across consumer-facing industries.
Partner - India Market Access
Transformational leader with 35 years of distinguished career in the Alcobev Sector at Pernod Ricard India across North & Southern India.
Founder & CEO Platinum Liquids - Travel Retail
Distinguished career in premium alcohol and tobacco with notable positions at Bacardi and Godfrey Phillips (Phillips Morris).
Founder & CEO – Minority Brand Creation and Management .
Visionary leader with extensive experience in creating industry disruption and strategic brand portfolio management.
Founder & MD – Integrated Brand Heuristics .
Management graduate & alumnus of University of Allahabad with over 36 years in brand strategy, advertising, and 360-degree branding.
Office no 937, Regus, 9th Floor
Spaze i-Tech Park, Sector 49
Gurugram Sohna Road
Gurugram 122018